Women are becoming the face of small business ownership, and businesses owned by women are growing twice as quickly as all businesses in the U.S.
Still, women face some barriers when it comes to entrepreneurship and starting a business. But with the right mindset and strategic steps, women can thrive in small businesses.
Use these tips to launch your own successful woman-owned small business.
Research shows that women are less likely to believe they’re capable of starting a business. But women offer their own strengths, perspectives, and talents worthy of leading a company.
To do so, then, you must first trust yourself. Catch yourself when you doubt your abilities, and remind yourself of your skills and accomplishments.
And be careful not to shrink yourself or your aspirations. Don’t downplay your business goals. Instead, speak confidently about starting a business.
When you trust yourself, others will be more likely to trust you too.
Find Your Tribe
Men have traditionally dominated business, and as women entrepreneurs, we must find support in like-minded people who can help us through our questions and setbacks.
This is why networking is so important when starting a woman-owned small business.
By finding other people, especially women like you, you can grow your businesses together.
Network with other small business owners locally, and join organizations that support women-owned businesses. A female mentor can also be an invaluable source of support and wisdom that can help keep you on track when you’re just starting out.
If you don’t have access to other women who own small businesses near you, turn to the internet. There are countless online communities for women growing their small businesses, which you can find on social media platforms and message board websites.
Don’t Feel Like You Have to Do Things the Old-Fashioned Way
Women-led business is one area of business full of innovation, creativity, and inspiring ideas.
Embrace that, and don’t feel limited by the business rules of the past.
That means if you want to start a business in a male-dominated field, don’t let old norms or stereotypes stop you. For example, female entrepreneurs tend to focus on a few business areas, such as personal services and healthcare. But don’t be afraid to push the boundaries and pursue what you’re genuinely passionate about.
Some women may also shy away from entrepreneurship because they believe they can’t juggle family and business.
However, there’s no reason why you can’t write your own rules when starting your business. Give yourself evenings off to be with family, or outsource weekend work to help you manage personal time.
Arm Yourself With Knowledge
When starting a woman-owned business, be sure to invest in the education you need.
Training, classes, and certifications can help you feel confident in your skills and what you have to offer in your small business. In addition, by educating yourself, you’ll be better prepared for challenges along the way.
And education shouldn’t only happen before you launch your business. It’s essential to update yourself with new information and techniques continuously.
Education and training doesn’t always have to be found at a school or in a course.
Podcasts, books, online searches, seminars, and other events can be excellent sources of information you can use for your business.
Use Resources for Women Entrepreneurs
Take advantage of some resources that are designed for women entering small business ownership.
For example, look for business guidance and counseling for women. These programs help support women in business while keeping our unique challenges in mind.
Also, look to online resources, such as the Utah Women-Owned Business Directory.
Certify Your Woman-Owned Small Business
For greater access to resources and other beneficial programs, certify your business as a woman-owned small business.
For many, this is a crucial step in solidifying their business and receiving essential support and aid.
This certification is offered through the U.S. Small Business Administration and is given to small businesses that have at least 51% female ownership and are led primarily by U.S. citizens.
Once you receive the certification, you have access to more lending, financial programs, and other benefits.
Ask for Help
Starting a small business is a big endeavor, and it’s okay if you can’t handle everything on your own.
Ask for help, both in your business and outside of it. Aside from funding from national programs, many companies need lending from friends and family too. So work up the courage to ask the people around you to support your business by investing in the beginning stages.
You may also need to adjust your schedule and personal responsibilities to start your business. For example, ask your family for more help around the house, or hire professional services such as a babysitter when needed.
Asking for and enlisting help may be the difference between long-term business success or a quick collapse. So don’t pressure yourself to wear all the hats—call on others to help.
Launch and Grow Your Own Woman-Owned Small Business
In the small business sector, women are leading successful businesses in record numbers.
Starting your own woman-owned small business may feel daunting, but it’s worth the challenge. And it’s a challenge you don’t have to take on all by yourself.
There is a myriad of resources, organizations, financial programs, and more that can help you start your small business confidently.
For women business owners in Utah, one resource is our free business directory. Learn more about how to join the directory and how it can showcase and promote your small business!