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Every company, big and small, needs a solid marketing strategy. If you’re wondering how to market your business, we’ve rounded up the latest tips and tricks just for you!

Here are five ways that you can market your business for free or on a small budget.

List your business in online directories

A business directory, such as the Utah Women-Owned Business Directory, is a valuable tool for finding and evaluating the services of an array of different companies. With detailed listings divided into categories, it’s easy to find what you need in less than five minutes. Listing your business on online directories is part of a successful strategy because it will help customers easily discover your company and get them interested enough to check out more about what you do or offer. So, if you’re a woman or other marginalized gender and you own a business in Utah, be sure to list your business on the Utah Women-Owned Business Directory

Social Media Marketing

Posting about your business on social media sites like Facebook, Instagram, and Twitter is a great way to reach your audience. The goal of having a social media presence is to communicate with customers, create awareness and engagement, generate interest, create a strong brand, and help drive audience members to your website so that they become customers. Pro-tip: Find out which platforms your target audience uses and create a business profile on those platforms, and post regularly.

Utilize Paid Advertising

Purchasing ads, even just a few dollars worth, on Instagram or Facebook is one of the most effective ways to reach potential customers online. Typically, social media platforms have more information about their users, which makes ad targeting more precise. Users are also generally more engaged with social media ads since they appear in their newsfeed, as opposed to display ads on Google, which are easier to ignore. Attract the clients you want by focusing on a few keywords to get the most bang for your buck.

Email Marketing

Email marketing helps you stay connected to your customers. Most consumers prefer to receive communication from companies via email. As a result, a good email marketing strategy can have one of the highest returns on investment of any marketing strategy. Platforms such as MailChimp or Constant Contact make it easy to reach customers and create meaningful interactions with customizable templates and detailed audience insights. Email marketing allows you to send emails with updates about sales and new products directly to people who have given their contact information when they purchased from you in the past. Pro-tip: Personalize emails with the customer’s first name for better results.

Have a website and blog

One of the first things a potential customer will do is Google your business. A successful website attracts customers and keeps them coming back. Having a blog on your website can also increase traffic by providing interesting content for human eyes and providing content for the search engine to “read.” Blog posts with SEO keywords help make your business more visible to search engines and will drive more traffic, which in turn can generate more sales. You are the expert on your business, blog posts can reflect your knowledge and give customers a taste of your personality.

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