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A business directory is a valuable tool for finding and evaluating the services of an array of different companies. With detailed listings divided into categories, it’s easy to find what you need in less than five minutes.

Listing your business in online directories is part of a successful business strategy. Directories, such as the Utah Women-Owned Business Directory, list businesses in an easily searchable format online. The best way to capitalize on their benefits is through listing your company on as many quality, relevant sites as possible. Pro-tip for getting started: choose those that match your business model and have reasonable costs.

“This new directory helps more women-owned businesses to be found than ever before,” said Ann Marie Wallace, State Director, Women’s Business Center of Utah. “A big bonus is that it helps your SEO!”

Benefits to being on an Online Business Directory include: 
  • Better online visibility with search engine optimization-A business listed on an online directory is more likely to rank highly in Google search results. This makes it easier for people looking for a product or service that they need and want but do not know the company’s name off hand.
  • Building your brand-A strong brand profile can help to attract new customers and strengthen your reputation. Business directory listings in a local business directory are one way of doing this. Still, they’re not the only option available for getting more eyes on what you have to offer! Online directories also have so much room for content creation that it’s possible to include everything from social media links, photos/videos, customer feedback options, or promotions – all with just a few clicks.
  • Optimized for mobile use-Online directory websites are a critical asset for local businesses. The benefit of this is that more and more people use smartphones to research their next purchase, making these sites an essential marketing tool for all types of service providers, from plumbers to cake makers. Optimizing listings on the site means your business will be seen by even more consumers who are looking at mobile devices while they search in real-time, which also increases the likelihood you’ll get some customers coming through your door.
  • Access the power of backlinks-backlinks on other websites that lead to your main website can significantly boost search engine performance. By having more links in different places online through business directories, you’ll be able to have higher popularity and reputation with search engines, resulting in many people finding information about your company easily without needing to go too far from the homepage of their browser.

If you are a Utah business that is woman-owned/operated and have not yet signed up to be included in the free directory, please act now by visiting and signing up for the directory at

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